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Wednesday, 25 February 2015

Google AdClass Session 3

On the 25, February 2015, Wednesday evening, we had our third AdClass session. I am personally grateful to all the students who showed up. They inspire me.

The event yesterday ended on time, just about 5 minutes after the ending time because we kicked off a little bit late.

The challenge of poor Internet connection got to us again. We were however able to cover how to structure one's account for success. We looked at why it is important to have ads as specific as possible because it helps the business to offer ads that are relevant to the user.

We looked at a few examples of bad ads (that are too general) as well as good ads (that are as specific as possible).

We also looked at the structure of your AdWords account and broke it down it into its' components ie the account, campaign, ad group as well as the different ads and their keywords.

By the end of the class, students were able to know how to structure their account for success as well the strategies that help to ensure success.

We also gave them information on why improving the ad quality as much as possible is the ultimate winning goal of any advertiser.

Of course this can be improved by ensuring you have a good landing page that your potential customers arrive on after clicking on your ad as well as ensuring that you create relevant ads that are as specific as possible targeting your potential customers.

We will have our fourth session on Monday 2 March 2015 hopefully in S210, Science Block, Mbarara University of Science and Technology. Incase of changes in location due to Internet connectivity, we will shift to the Development studies block and we will make sure everyone is informed.

Hopefully we will continue to "Do Cool Things That Matter" here at Mbarara University of Science and Technology.

Coming together is a beginning; keeping together is progress; working together is success. - Harry Ford

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